woom launches the first urban lifestyle bike for kids

woom NOW lifestyle city bikes for kids

With the introduction of the woom NOW children’s hybrid transport/cargo bike, the Austria-based brand, like its little riders, is growing fast.

Woom launched the first-of-its-kind cargo and urban kids’ bike at the 2022 Sea Otter Classic last week. The brand calls its newest model “the bike van” and claims it’s fully loaded and highly versatile, capable of doing everything from short city rides to weekend bike tours.

Those might sound like pretty big claims for such a small bike – here’s how the acclaimed children’s bike specialist supports everything.

woom NOW Urban Cargo Bike for Kids

Woom tells us that NOW gets its super-secure, child-aligned architecture from previous Woom models. An integrated front rack and smaller front wheel are unique to the NOW. Both of these improvements should give the bike a higher carrying capacity than its predecessors without sacrificing its low and stable center of gravity.

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