- Mallory Solomon, 36, left a backbreaking job in company promoting three years in the past.
- She determined to maneuver to Morocco to start out a enterprise that helps girls artisans.
- Solomon says he needs he had saved extra, even earlier than he knew he wished to start out his enterprise.
Mallory Solomon, a weary and exhausted promoting government, traveled to Morocco in 2018 to recharge.
Whereas there, Solomon was impressed by the handmade artisan rugs bought on the native souk or market. He discovered in regards to the girls artisans who had been taught historic weaving strategies handed down from his ancestors. He additionally discovered that the retailers, often males, look down on the artisans with a view to make a better revenue from the sale of rugs within the souk.
Solomon was impressed to start out a direct-to-consumer enterprise known as Hey good day in order that the ladies artisans can earn as a lot cash as potential from every rug they promote. As quickly as she returned to Brooklyn from her journey to Morocco, she started writing the marketing strategy.
By April 2019, he gave discover at his job and parted methods together with his $200,000 annual wage, not together with bonuses, to start out a enterprise in a brand new nation.