Tourism and financial companies be part of forces to market Orlando | Well being & Health

By MIKE SCHNEIDER Related Press

ORLANDO, Fla. (AP) — It is an concept that just about appears as appropriate as Mickey and Minnie. Think about the tens of hundreds of thousands of vacationers who’re contemplating visiting Central Florida’s theme parks every year and promote them on the virtues of shifting their firms or companies to the area. Within the half century that Orlando has been a vacationer hub, it hasn’t been performed, till now.

The quasi-public companies that usually promote tourism and financial growth individually in Orlando introduced Monday that they’re becoming a member of forces to market the area underneath a single model. With the tagline “Extremely Actual”, the branding plan will goal vacationers, assembly planners, conference attendees, enterprise relocation specialists, web site selectors, enterprise house owners and firm CEOs. About $23 million might be spent this 12 months.

The model plan was introduced as officers reported that 59.3 million vacationers arrived in Orlando in 2021. That is a 68% improve over the 2020 pandemic-affected numbers, however nonetheless lower than 80% of pre-pandemic 2019 figures.

Individuals are additionally studying…

“Looking forward to 2021, we’re beginning to see some actually robust numbers,” mentioned Casandra Matej, president and CEO of Go to Orlando.

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