By MIKE SCHNEIDER Related Press
ORLANDO, Fla. (AP) — It is an thought that nearly appears as suitable as Mickey and Minnie. Contemplate the tens of thousands and thousands of vacationers who’re contemplating visiting Central Florida’s theme parks every year and promote them on the virtues of transferring their corporations or companies to the area. Within the half century that Orlando has been a vacationer hub, it hasn’t been executed, till now.
The quasi-public businesses that usually promote tourism and financial growth individually in Orlando introduced Monday that they’re becoming a member of forces to market the area below a single model. With the tagline “Extremely Actual”, the branding plan will goal vacationers, assembly planners, conference attendees, enterprise relocation specialists, web site selectors, enterprise house owners and firm CEOs. About $23 million can be spent this 12 months.
The model plan was introduced as officers reported that 59.3 million vacationers arrived in Orlando in 2021. That is a 68% improve over the 2020 pandemic-affected numbers, however nonetheless lower than 80% of pre-pandemic 2019 figures.
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“Waiting for 2021, we’re beginning to see some actually sturdy numbers,” mentioned Casandra Matej, president and CEO of Go to Orlando.