Teen Crusaders | Well being & Health

Chris Woolston

Ray Lader was once a really perfect consumer for tobacco firms: he was 12 years previous, loyal to his model and addicted. However in a number of years, he grew to become a giant thorn in his aspect. Like hundreds of different younger individuals in Florida, Lader grew to become an activist for the Fact Marketing campaign, an unprecedented and extremely profitable program to curb teen smoking.

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