For many Americans, the humanization of pets has gone beyond fashion and has become the norm. Increasingly, pet owners see their furry friends as part of the family and want to provide their pets with human-like products, experiences and care. For example, TURNS data show that 50% of dog owners and about a third of cat owners celebrate a pet’s birthday with a treat, gift or party, while 40% of dog owners and 25% of cat owners purchased clothing for their pet in 2020.
The American Pet Products Association (APPA) reported that consumers spent $103.6 billion in 2020 on pets and $42 billion on pet food and treats. And the pet industry shows no signs of slowing down. flower markets projected steady growth, predicting that the global pet care market will reach $358.62 billion by 2027.
Pet ownership accelerated by the pandemic
According to the National Survey of Pet Owners 2021-2022 conducted by APPA, pet ownership during the pandemic grew to an all-time high of 70% of American households (about 90.5 million households); 12% of adults with children under the age of 18 adopted pets during this time. Pets provided a welcome distraction at home for many who experienced increased stress and time spent cooped up.