My Code acquires Impremedia, a number one Spanish-language information and way of life firm, strengthening its service and management in Hispanic media and advertising and marketing

SANTA MONICA, Calif.–(COMMERCIAL WIRE)–My Code, the most important multicultural digital media platform in america that allows publishers, storytellers, manufacturers and businesses to attach with multidimensional and various audiences, at this time introduced the completion of the acquisition of a majority stake in Impremedia, the main Hispanic information and data firm. With this acquisition, My Code turns into the proprietor of essentially the most learn and revered Spanish-language newspapers and digital media within the US.

These embody: The opinionthe #1 Spanish newspaper within the nation; The newspaperthe oldest Spanish-language newspaper in america; The race In Chicago; Y The View of the Bay in San Francisco alongside a broad portfolio of digital media and way of life manufacturers reaching 35 million customers every month.

Iván Adaime, CEO of Impremedia, will proceed to steer Impremedia’s media manufacturers. All Impremedia workers have been requested to stick with the corporate and assist drive an thrilling subsequent part of progress in civic journalism, native and nationwide service, and digital enlargement.

“We’re in awe of what Iván Adaime and generations of devoted workforce members have constructed, and we’re honored and excited to assist steer these manufacturers as we work collectively to broaden their attain and deepen their influence with present and future generations. ”, stated Parker Morse, CEO and founding father of My Code. “With the rising affect and influence of the US Hispanic inhabitants, options to attach and serve the neighborhood have by no means been in higher demand. Combining Impremedia’s iconic media properties, thriving digital manufacturers and essential each day function within the lives of the Hispanic neighborhood with My Code’s platform, sources and big audiences will empower the flexibility to attach, inform, help and take part on this very important area. By working intently with Impremedia’s world-class management workforce, we are going to construct a powerful, very important and much more sustainable subsequent chapter for Hispanic media and advertising and marketing.”

“The size at which My Code has been capable of join with Hispanic audiences throughout totally different segments is a formidable feat in at this time’s media panorama, particularly because the business continues to adapt to the ever-changing information panorama,” stated Iván Adaime, govt director of Impremedia. . “The mix of Impremedia and My Code deepens our relationship with the Hispanic neighborhood and amplifies our influence in the neighborhood. Our choice to hitch My Code will enable us to ship much more worth to our viewers and unlock extra alternatives to interact with them within the digital area.”

Impremedia will contribute to My Code’s legacy as a U.S. Hispanic promoting and media firm and additional solidify its management place within the area by working the second largest Hispanic owned and operated digital portfolio and each day paper portfolio in Spanish largest and solely within the nation. It additionally reaffirms the corporate’s standing as the most important digital multicultural platform within the US, based on Google DV360 metrics.

With the addition of the oldest Spanish-language print portfolio within the US and Impremedia’s portfolio of way of life web sites within the Meals & Beverage, Automotive, Finance, Magnificence and Leisure verticals, My Code is now one of many largest publishers of Hispanic content material in a number of codecs. This mix additionally establishes the corporate as a supply of wealthy proprietary information on more and more influential Hispanic shoppers, providing manufacturers and advertisers unmatched potential to succeed in and activate them. My Code will combine Impremedia properties together with your goal information units by way of its proprietary Intelligence Heart, customized inventive executions, and built-in advertising and marketing and media options to align manufacturers with the very best high quality content material and most engaged audiences for optimum attain and influence.

Annie Leal, Vice President of My Code Studio, stated: “In at this time’s media panorama, shoppers need content material that speaks on to them and displays their cultural values, which is usually a advanced process to realize. The addition of Impremedia’s manufacturers to the My Code portfolio helps strengthen the virtuous flywheel between information and content material, permitting us to ship extra significant content material and experiences to the US Hispanic neighborhood with the huge variety of information about Hispanic shoppers that Impremedia supplies, we can create actually participating content material for manufacturers that speaks on to them with deeper authenticity.”

The mix with Impremedia furthers My Code’s unique mission of reaching and influencing Hispanic audiences. Initially based as H Code in 2015, the corporate was relaunched in early 2022 following the addition of two new entities, A Code and B Code, specializing in the AAPI and Black communities, establishing My Code as a pacesetter in advertising and marketing and multicultural media. The corporate additionally just lately launched W Code to ship genuine advertising and marketing to multicultural feminine audiences and plans so as to add extra options for added demographic segments within the coming months. My Code has been ranked within the Inc. 5000 for the previous two years on account of constant and exponential progress and has intensive expertise working with main world manufacturers together with Google, L’Oréal, Disney, Netflix, NBCUniversal, US Financial institution, Wells Fargo. , Goal, The Residence Depot, McDonald’s, Nike, Basic Mills, Basic Motors, Starbucks, WNBA and extra.

Alexander Jutkowitz, CEO of My Code, commented, “I’m assured that My Code will take Impremedia’s wealthy legacy to new heights and grow to be a dominant drive within the Hispanic media panorama. This transfer is the pure development of the corporate’s exponential progress lately and is certain to carry much more worth to Hispanic communities, Hispanic shoppers and nice world manufacturers.”

For extra info on this mixture, go to mycodemedia.com.

about my code

My Code is a digital media firm that allows manufacturers, businesses, publishers, and storytellers to decode and join with multifaceted and various audiences. My Code was fashioned following the enlargement of H Code, a 2x Inc. 5000 ranked firm based in 2015, into further demographics past Hispanic shoppers. With a various workforce of entrepreneurs, entrepreneurs, researchers, and storytellers specializing in a rising number of cultural and affinity codes, My Code helps companies of all sizes attain thousands and thousands of Hispanic, Black, and AAPI shoppers. with unmatched authenticity. My Code combines proprietary insights from its Intelligence Heart, first-hand datasets, and customized inventive to ship unparalleled multimedia content material that successfully reaches various audiences throughout the digital panorama. Having advanced from its Hispanic-focused origins, My Code is now a powerful, minority-dominated group devoted to the financial empowerment of the varied communities and audiences it represents. Its purpose-driven media market permits advertisers to simply spend money on minority-owned and operated publishers, creators and producers. Right this moment, My Code’s worker base is 85% multicultural, 70% Hispanic/Latinx, and 50% feminine in its US and Latin America places of work.

About Impremedia

Impremedia is the main information and way of life firm serving the Spanish-speaking Latino neighborhood in america. It has a digital and print portfolio of trusted and influential manufacturers that attain a extremely engaged multi-generational Hispanic viewers. La Opinion, based in 1926 in Los Angeles, is the #1 Spanish-language each day within the nation, whereas El Diario, based in 1913 in New York, is the oldest Spanish-language each day in america. It additionally publishes La Raza in Chicago, La Opinion de la Bahía in San Francisco.

Impremedia’s household of digital media contains the life-style manufacturers Solo Dinero (private finance), Siempre Auto (vehicles), Comedera (recipes), Estar Mejor (wellness), Bien Bonita (magnificence), No Muy Caro (reductions and promotions) and La Vibra (Leisure) and attracts greater than 35 million month-to-month customers worldwide. These manufacturers have round 2 million followers on social networks.

These publications are among the many most generally learn, respected and prestigious Spanish-language media retailers in america, backed by a historical past of greater than 100 years informing and supporting the Hispanic neighborhood in that nation. Along with being acknowledged a number of instances by the Nationwide Affiliation of Hispanic Publications for its journalistic work, the corporate has extra just lately acquired grants from the Fb Journalism Challenge, the Google Information Initiative and the McCormick Basis.

Impremedia is a member of the Nationwide Affiliation of Hispanic Publications and the Native Media Consortium.

Spread the love

What do you think?