International Language Education Startup Winner Really Sings

poetry is a mobile application that teaches all the basic components of a language through music.

Modeled after the hit TV show, shark tankan annual virtual technology competition called LaunchPad, spearheaded by the Flagship Technology Innovation Center for Languages (Technology Center) in the Faculty of Arts, Languages ​​and Letters In the Univertisty of Hawaii in Manoa, he welcomed first-time entrepreneurs to improve their presentations. Four startups launched technology products aimed at impacting world language education.

“We think it’s important for startups to get early feedback from the profession,” he said. Julius Rodriguez, director of the Technological Center. “It’s a win-win situation. Companies receive feedback to better align their products with research and needs in language education; and language educators have the opportunity to shape new products in the way that best suits their needs.”

The competition’s panel of highly specialized judges reviewed submissions ranging from apps that help students quickly boost their Mandarin speaking skills, an English pronunciation and vocabulary platform, conversational language activities to the use of popular music lyrics. to understand a new language.

winning submissions

faces on screens
The faculty of the Technological Center announces chat it up captured the 2022 People’s Choice Award

Mobile app poetry it earned top marks from the judges and won the LaunchPad Award by capturing the plaque of honor. The digital platform combines the basic components of the language with the lyrics of different pieces of popular music. The company was founded on the premise that songs make language memorable. With each song, users learn vocabulary, grammar, and listening comprehension in context, with the hope that it will be reinforced each time they listen.

poetryThe application of represents a unique approach that leverages both self-directed and teacher-facilitated learning,” he said. richard medina, project manager and specialist at the Tech Center. “His contribution occupies a niche in the world of language learning technology that really impressed the judges. We are excited to see where they go from here!”

Products are judged on various criteria, including product alignment, tone quality, innovation, user experience, and usability at the Language Flagship, a network of 31 flagship programs at 23 higher education institutions around the world. country, including two programs in ooh in Chinese and Korean.

The People’s Choice Award was presented to chat it up, which garnered the most votes from the competition’s online audience. The conversational language app turns any device into a digital canvas to engage students in authentic conversations through a variety of communicative activities including card talks, weekend talks, and storytelling.

Participating startups gain exposure to thousands of language educators and various successful businesses in the field. ooh‘s Tech Center started the LaunchPad competition in 2017, inspired by the popular Japanese television Show the dragon’s lairand its American successor, shark tank. The annual event is designed to facilitate the first dialogues between start-ups and language professionals from around the world.