Case Research: Kissterra Insurance coverage Advertising and marketing Know-how

Kissterra’s proprietary software program is designed to assist insurers goal their advertising and marketing efforts to their key viewers. The corporate targeted from the beginning on the US auto insurance coverage market.

“We really feel like we are able to initially carry probably the most worth within the auto insurance coverage vertical,” Kerzner stated. Shoppers embody auto insurance coverage firms, insurance coverage suppliers, and enormous businesses. Whereas he declined to call names, Kerzner stated Kissterra has carried out enterprise with three of the highest 5 auto insurance coverage firms within the US, in addition to some direct-to-consumer gamers. A number of businesses are additionally shoppers, he stated.

Total, the corporate has greater than 40 US insurance coverage suppliers as shoppers.

Kerzner launched Kissterra with CEO Segev Shilton about seven years in the past. He has raised substantial funding, together with a $66 million funding in 2021 from the Menorah Mivtachim monetary and insurance coverage group. This was the corporate’s first enterprise capital financing, Insurtech Israel Information reported on the time.

“We ran for six and a half years, extraordinarily profitable [with] income of greater than $100 million,” Kerzner stated. “After which we did our first elevate.”

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